Contents
Estée Lauder
Building the Estée Lauder cosmetics business through personal selling and department stores.
Saks Fifth Avenue · Youth-Dew
- Born
- 1 July 1908
- Birthplace
- New York City, United States
- Died
- 24 April 2004
More people
Estée Lauder
Estée Lauder was an American entrepreneur who co-founded the beauty company with her husband Joseph.
Early life
Queens upbringing
Grew up in an immigrant family.
Early cosmetics
Learned about skincare preparations through an uncle’s work.
Career
- 1930s–1940s
Direct selling
Developed products and demonstrated them to customers.
- 1946
Company founded
Established the business with Joseph Lauder.
- 1950s onward
International expansion
Expanded products and department-store distribution.
Products & business
Saks Fifth Avenue
Secured an important early department-store account.
Youth-Dew
Launched the scented bath oil that broadened the business.
Samples and demonstrations
Used product experience to recruit customers.
Beyond business
Family company
Her sons later took leading roles in the business.
Memoir
Published Estée: A Success Story in 1985.
Sources & photo credit
Life, career and references ↗Photo: New York World-Telegram and the Sun staff photographer: Sauro, Bill, photographer.. Public domain · Original image. Cropped and displayed in monochrome.
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